Promote good will by acknowledging
or referral with a thank you note.
Advice from C.J. Hayden, business coach and author of Get Clients Now: "To most people, an anonymous brochure received in the mail is merely junk. A personal, handwritten note on attractive stationery will get someone's attention. Why? Because you took the time to write it. It makes the recipient feel special. And that's how he or she wants to feel as your customer."
Send a personal note of congratulations when you see someone you know cited for a personal or business achievement.
Staying in front of your customers/clients and prospects can improve
sales. "It takes seven to ten impressions to get a sale and begin to
build a relationship" writes my favorite sales guru Jeffery Gitomer. "I am
not referring to email, but a note in an envelope with a cool stamp on it."
Acknowledge an order or referral with a hand written thank you note. Your thoughtfulness will be remembered now and in the future.
Joanne Black, author of No More Cold Calling, states
“Personal notes are always the mail that gets opened first.” and recommends Classic Communication for your selection.