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The
Power of Handwritten Notes!
You can receive recognition, promote good will, build customer loyalty and make a memorable impression with a simple three or four line handwritten note.
Staying in front of your customers/clients and prospects can improve sales. "It takes seven to ten impressions to get a sale and begin to build a relationship" writes my favorite sales guru Jeffery Gitomer. "I am not referring to email, but a note in an envelope with a cool stamp on it."
And this advice from C.J. Hayden, business coach and author of
Get Clients Now: "To most people, an anonymous brochure received in the mail is merely junk. A personal, handwritten note on attractive stationery will get someone's attention. Why? Because you took the time to write it. It makes the recipient feel special. And that's how he or she wants to feel as your customer."
Here
are a few reasons to send a note:
| 1.
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Always
acknowledge an order or referral with a thank you note. |
| 2.
|
Copy an article about industry trends or activities of a competitor with an "FYI" note attached. |
| 3.
|
Send congratulations when you see a customer/client who is being cited for a personal or business achievement. |
| 4.
|
Send an article sharing a possible business connection. |
Follow
these simple principles:
| 1.
|
BEGIN
with the reason you are writing. |
| |
a.
"Enclosed is our proposal on your project." |
| |
b.
"Thought this article would be of interest." |
| 2.
|
Keep
it brief and to the point. Don't overdo descriptions, keep it
simple and direct. |
| 3.
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CLOSE
with future possibilities . . . |
| |
a.
"Thank you for this opportunity . . . |
| |
b.
"Your consideration is appreciated . . . |
| |
c.
"Looking forward to being of service." |
| |
d.
"Will call you next week for next steps." |
Results
| 1.
|
A
customer will respond with an expression of appreciation for
your effort and/or thoughtfulness. |
| 2.
|
Sometimes
you will get a "call back" or get through to a prospect you
have been trying to reach. |
| 3.
|
The
best result . . . an order. |
Good
luck and stay in touch!
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